5 Tips For Logo Creation On Luxury Resorts
More and more people are wanting to be closer to nature, make physical activity and at the same time, be a part of the culture they’ve visited while staying in luxury resorts. Agencies that are specializing in adventure vacations will need a logo that can do more than just standing out from the crowd. It is integral for the logo to also inspire trust and convey sense of exploration.
For any luxury resorts and other travel agencies out there, the following points can help them design their logo and attract more.
Tip number 1. Customers – the most integral aspect of having an appealing and attractive logo is something that can’t be seen rather, having an understanding of target or ideal customer. Take into account that effective logos are the ones that have thoroughly thought of people who buy the kind of service or product that the company is selling.
You have better chances of creating an exceptional logo by having a more precise description of ideal customers.
Tip number 2. Color – the colors used by luxury resorts in creating their logo is vitally important in conveying the right message for their marketing materials in online, print, clothing and several other merchandise. According to general color theory, if you would like to convey sense of optimism, freedom and joy to your logo, then you better go for orange as this at the same time can also serve a great pick for traveling in natural environments. Orange works perfectly with blue, brown and green, the colors of water, earth and plants.
Tip number 3. Pair orange with purple – the color of reflection, intuition and royalty could create striking yet, an elegant logo which can be ideal for luxury resorts. Colors like red and blue generally aren’t the ideal choices for using as the primary logo for adventure travels. Blue is typically seen as official, staid and cold while red conveys passions but also represents danger and anger.
Tip number 4. Proper use of fonts – in most instances, you’ll see the company’s tagline or its name in its logo. It is recommended to make use of fonts that have a contemporary typeface for those that are seeking to convey adventure, excitement and strength. In addition to that, modern fonts are also conveying style and strength and seen as assertive, chic and progressive. By Italizing the fonts, it can heighten the sense of luxury.
Tip number 5. Symbols – clients are more likely to have a deeper and more personal connection to logos that are using representative shapes and graphics. As for luxury resorts that are specializing in specific activities like parasailing, hot air ballooning or even rain forest excursions, using silhouette on the image can be very effective.
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